Innovations generally don’t take us from point A to B…...
They take us from point A to Chaos.
Any significant development or change through history
has almost always proven disruptive and often thrown institutions and
conventions into chaos.
The new reality of the "blogispere" for
example has clearly disrupted the publishing industry. The fact that I am able
to write this article is challenging the way publishers and media agencies deal
with the prolific reality of amateur and self publishing and the future of
their businesses. The internet and social networks may have provided the
vehicle and mechanism, but the rest is out of any institutions control and is
developing under its own power. It is now also challenging conventional laws.
the mechanisms not the structures have the power to
deliver the solution
The "mechanisms" therefore, not the
products, have the power then for organisations to completely rethink how they
achieve otherwise difficult and complex development.
Creating or utilising mechanisms, not institutions, to
create and develop within, without any apparent ownership by you, may seem a
bit scary or "chaotic" but they also hold the power to provide a
vehicle to deliver significant outcomes for your organisation.
How much of what you may have identified in needing to
obtain, develop or achieve traditionally involves structural investment and
management to deliver. How often does this become too heavy to manage or create?
Letting the problem out
Whilst it is nothing new, very few of us actually
"let the problem out". In other words "not own" the
development, but provide a collaborative tool that gives the market source (the
apparent chaos) the power to organically produce the outcome for you.
Two things will happen. The source providers will give
you more than you could actually produce inside your own capabilities and the
the market consumers will show you the real focus of where you need to go.
Retaining or trying to institutionalise knowledge will
only limit what can be achieved with it
Knowledge is one thing, that is the key to success,
however retaining or trying to institutionalise that knowledge will only limit
what can be achieved with it. The limitations being the very institution
that tries to control and manage it.
Real innovation is achieved when the the knowledge it
let loose.
What can you let loose today?
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