How much time and energy do we put into resourcing demands that have
actually been created by the solutions we put in place from a previous
strategy. Many business proposals present the "problem" in the
context of "we need......" and similar dissatisfactions. If you
step back from these presentations you will see that what is being put is
really a solution not a problem.
A ready example of this is, "we need more money". The
problem may actually be, "I spent or committed too much". This
of course can be the pains of a growing organization however could be the
symptoms of an organization that is destined to accumulate further burdens that
will emerge down the track. It’s important therefore to be able to discern the
difference.
The first thing to challenge is "what is the problem".
By saying "we need" something you have already come to the
conclusion that this is the "solution" and not having it, is the
"problem". This "need" however is not the problem but an
indicator of something deeper and if you continue your business planning in
this paradigm then the solution will readily become your problem. Whilst
we may put things in place such as "investment logic" processes we
are still at risk of solving the "solution" rather than the
"problem".
In an environment where "growth" seems to be a key success
factor, organizations and individuals can very easily be driven by the elements
and structure that they build around them rather than the market forces and
requirements that originally gave them birth. The inadvertent problem
(solution) solving strategy being applied can eventually drown them.
A test to apply is to ask the "why". Why do we need
whatever? Then ask "why" again to the answer you get. Then ask why
again and again at each response you get or give to yourself. When you can ask
"why" no more, you may have identified the problem. This process isn't anything new, however we often don't dig deep enough or seriously enough. You may know you’ve
got there when you get to a statement of fact rather than a request. For instance if you
ring for an Ambulance what your request is "I need an
ambulance" but the dispatcher will be seeking the fact, "I have a
broken leg". This is when appropriate and effective triage and response can
take place. Why do we not do this for our own organisation?
In many cases of evaluating corporate or even personal problems we
can get to 6 levels of asking the "why". Not so unlike the woman who
swallowed the fly then the spider, the bird, the cat, the dog, then the goat.
In drilling down from what presented itself initially as the problem (solution)
we may actually find the real issue which may direct us to effective triage.
The real concern for the old lady was the fly which, if originally left alone,
would not have provided the ongoing and pervading dilemma for the
woman. It may be a funny song to sing to your kids but not what you want
to experience personally or for your organisation.
It's not easy and at first we may even frustrate ourselves and
others as the natural tendency to protect our "solutions" will
pervade and influence our response to the "why" question. We may even
have a personal investment in the solution. We may also be pressured by the
sense of urgency which may be applied to gain weight to the problem. The fact
is however, if we don't ask we may very well sabotage our own intent.
What happened to the little old lady in the end? She swallowed a cow
to catch the goat then swallowed a horse, "she's dead of course".
Don't let your problem be your solution.
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